Our Approach

Benchmark’s approach is to learn enough about the target audience to anticipate how new technology will be used and to carefully design interactions to create a safe and ideal user experience.  To realize this approach, Benchmark employs human factors practitioners, scientists, researchers, project managers, and programmers to meet the needs of its diverse customer base. 

Our work spans a broad range from safety and physical ergonomics, to user analyses and functional requirements specifications, and to interaction and system design. Our ability to seamlessly bridge the gap between academia and business is what sets us apart from other consulting firms.  We start every project by looking for the latest research and state-of-the-art practices in a particular domain.  In doing so, we focus on applying current research about human capabilities and limitations to our work, so we can offer solutions that are more acceptable, cost-effective, and require less training and support.

One of our strengths is our ability to blend technology and psychology.  Our core skills include knowledge of human factors design principles, user testing methods, and cognitive psychology; research techniques such as user modeling, interviewing, and observation; and technical skills such as workstation design, prototyping and graphical user interface (GUI) development.