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Iterative Design Process

Iterative Design Process refers to the process of evaluating a concept or design a number of times throughout development.

What We Do

As with iterative software development methods such as IBM’s Rational Unified Process® and adaptive or agile software development, iterative design and evaluation means that you continually collaborate with users in order to “reality-check” the usability of your design as it develops.

What You Get

Early concept evaluations expose high-level flaws, such as an information architecture that doesn’t match the user’s mental model. As details emerge or requirements change, subsequent evaluations allow you to find and correct usability issues and refine your design.



Benchmark Research & Safety, Inc. is a human factors and ergonomics consulting firm that specializes in usability, user-centered design, product safety, warnings, expert witnessing, research (design, ethnographic, perceptual) and training. Benchmark Research & Safety, Inc. is one of the few multi-capability firms in the Northwest - headquartered in Moscow, Idaho with branch offices in Boise and Rigby, Idaho; Portland, Oregon; and Grand Junction, Colorado.