User Experience Research
We survey, observe, or interview, in a user’s own environment or in lab facilities, using a wide variety of techniques. The goal is to discover and describe characteristics of a target audience so that solution-developers gain a deep understanding of their users.
Benefits of User Experience Research
Many of the techniques, such as surveys and focus groups, provide a substantial amount of information quickly and at low cost. In-depth techniques such as contextual inquiry provide more details about environmental and social variables that may influence the success of any solution introduced into that situation.
When to Consider User Experience Research
Consider these techniques in the earliest stages of project exploration and planning.
Read more about the benefits of each technique below.